A Cause Dear To My Heart

A Cause Dear To My Heart

Hi Ladies, I normally try to keep my blog stories simple and only on topics about fashion, style and sometimes beauty. However, something is happening currently in my home country of Armenia that I have to write about and take action on.

First for a little background on myself, I am Armenian by nationality, but I moved to the US when I was only thirteen and consider myself an American/Armenian. I speak fluent Armenian and with the exception of my husband, who is British, so do all my family members including my son who was born here. He has many Armenian friends and belongs to many Armenian organizations and is hurting about what is happening in Armenia just as much as I am.

Last month, on Sept. 27th, Azerbaijan launched air and artillery attacks on Nagorno-Karabakh, an autonomous republic populated almost entirely by ethnic Armenians (and also referred to as Artsakh). This unprovoked attack was Azerbaijan’s most recent effort to forcefully claim this territory and bring it under Azeri rule. As a result, the Republic of Armenia was forced to declare martial law and prepare to fight back in conjunction with Nagorno-Karabakh.

Without getting into too much detail, here is a little background about the Nagorno-Karabakh conflict:

Before the 2nd century BC : an ancestral Armenian land, called Artsakh, populated by Armenians. It was known to be the land of royalty, it was part of the 15 provinces of the Kingdom of Armenia (189 BC — 387 AD).

1923 : Nagorno Karabakh Autonomous Oblast (region), populated by 94% of Armenians, was established and by a decree, became part of the Azerbaijan Soviet Republic.

1988 : Karabakh requested to become part of Armenia but Azeri groups organized attacks to exterminate the Armenians who lived there.(5) The parliament raised its request to the Supreme Soviet Council who accepted the claim, while Azerbaijan denied it.

1990: escalation of the conflict into a full-scale war in the early 1990s.

1992 : after the collapse of the Soviet Union, Karabakh reaffirmed its decision to join Armenia. Azerbaijan invaded the region with the intention of perpetrating ethnic cleansing. Hospitals, schools and refugee camps were permanently bombed, producing a high number of civilian casualties.

1994 : a ceasefire was decreed and Karabakh was freed. Azerbaijan denies the historical heritage and claims the territory of Nagorno Karabakh as its own, without valid basis. Thanks to its petrodollars, the Azerbaijan Government distorts history with propaganda.

2020: in the middle of a pandemic, the Republic of Nagorno Karabakh (also known as Artsakh) is under the missile and aerial attack by Azerbaijan, backed up by Turkey.

I am writing this today not only because I would like you to know a little bit about my heritage and background, but to also bring awareness to what is going on while most news channels are neglecting to talk about it.

Armenians all over the world including here in the US have been trying to bring attention to this cause for the last two weeks. There are also lots of organizations taking donations for the war-stricken Artsakh and Armenia.

All of us Armenians in the diaspora have been trying to help monetarily and also by bringing attention to the cause. If you follow me on Instagram, you may have seen me post a lot about it on my Instagram stories.

Today I also want to announce that a portion of all our Jacket Society sales for the month of October will be donated to www.ArmeniaFund.com

Know that whenever you place an order with us this month you are also helping a great cause. Thank you so much for taking the time to read about this cause that is very dear to me and my people.

Below you can see links to our shop categories. Click on the link below to start shopping. Make sure to use code JS15 to get 15% off on any items in your order at checkout. All USA shipments are Free and Canada shipments are a flat rate of $25.00.


Shop Jackets, Cardigans and Vests 

Shop Blouses, tops and sweaters 


Shop Scarves, Shawls, Wraps and Ponchos 


Shop Jewelry and Accessories 

Source for some of my info:  Click Here

Other helpful articles about the subject click Here and Here.

Posted by nora minassian

Jacket Society was launched in the fall of 2013 by fashion designer Nora Minassian. Jacket Society is about Nora’s passion for classical and stylish easy to wear women’s fashionable jackets and blazers. Nora earned her BA degree in fashion design and merchandising from Otis College of Arts & Design and has worked in the fashion industry for many years, travelling to the fashion capitals of the world to keep up with current fabric and style trends. Nora started this website and fashion blog to showcase and sell her favorite jacket styles that are all designed and manufactured in Los Angeles, California. On this site she will share her experience and knowledge of women’s fashion and present her unique sense of style by giving her fans and customers an opportunity to follow her jacket styling tips and secrets, emphasizing her favorite current and past classical jacket styles and be able to offer selection of her favorites for sale here on her Jacket Society website.

  1. That is heartbreaking and thank you for sharing all of this about your country. This has been quite the year, as if the pandemic isn’t enough to deal with. I wish the best for your country and that this gets out to more people.



    1. Hi Carrie,
      Thank you, it is so heartbreaking especially when nothing is being done about it.


  2. Dear Nora, I am truly sadened to hear this about your beloved homeland Armenia and that the media is silent. Thank you for bringing this to our attention. How kind of you to donate to such an urgent cause. I pray sales will be up double-fold and more!



    1. Hi Carmen,
      Thank you so much for stopping by and reading a little bit about my story. I truly appreciate it…


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